Lead Follow-Up
Speed to Lead: How Fast You Call Wins the Job
Speed to lead is the cheapest win in local marketing. Sean Hodel on the five minute call, the text before it, and the follow-up week most businesses skip.
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The Sean Hodel blog
Notes from inside the ad account. Local lead gen, Meta ads, instant forms and the systems that turn clicks into clients.
Meta Ads
How I Set Up Meta Lead Ads for a Local Service Business
The campaign structure, instant form and follow-up rules Sean Hodel uses to turn Facebook and Instagram ads into booked jobs for local service businesses.
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SWOP: The Four Channels That Win a Local Market
SEO, Website, Organic social and Paid advertising. Sean Hodel breaks down the SWOP Framework from the book Local Klicks and how the four channels feed each other.
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