The book
Local Klicks by Sean Hodel, Zackary Michael and Shawn Rider
Turn Clicks Into Clients and Dominate Your Local Market. A short, practical playbook for local business owners who want their marketing to produce clients, not just clicks. Published April 28, 2026.
The core idea
The SWOP Framework
Most local businesses pick one channel and hope. SWOP treats your marketing as one system with four parts that feed each other: SEO, Website, Organic social and Paid advertising.
- S
SEO
Get found when people in your area search for what you do, on Google and in the map results.
- W
Website
Turn that traffic into calls and form fills with a site built to convert, not just to look good.
- O
Organic social
Stay visible and trusted in your community with content people actually want to watch.
- P
Paid advertising
Put fuel on what works with Meta, Google and local ads that are tracked back to real leads.
Who it is for
Owners who want the phone to ring
Written by the team behind Local Klicks in Winchester, Virginia. Shawn Rider brings the coaching, Zackary Michael brings web and SEO, and Sean Hodel brings the paid ads side he runs every day as Director of Ads.
Get the bookBook details
- Title
- Local Klicks: Turn Clicks Into Clients and Dominate Your Local Market
- Authors
- Shawn Rider, Zackary Michael, Sean Hodel
- Published
- April 28, 2026, independently published
- Format
- Paperback, 79 pages
- List price
- $9.99
- ISBN-13
- 9798254501237
- ASIN
- B0H2HRCK71